Creation

Overview

The Crystal Cathedral developed a $15-million theatrical stage show that merged intelligent design and evolution. The challenge was to capture the mainstream market with out alienating its core Christian constituent.

Impact

Ink Foundry identified and successfully reached dual target markets for the Crystal Cathedral’s first non-holiday entertainment show. By positioning the show as wholesome family entertainment, the team was able to secure a wide spectrum of faith-based media as well as mainstream coverage in national, regional and local media.