Fogo De Chao

Launch & Grassroots Marketing

Overview

The Brazilian steakhouse opened in the midst of nearly half a dozen other high-profile steakhouse launches in Los Angeles.

Impact

Ink Foundry was able to secure significant media coverage for the chain by positioning Fogo as the authentic offer. Ink Foundry instituted an entertainment industry outreach campaign that drove celebrities, managers and top agents nightly into the fine dining high volume restaurant. With approximately 15,000 monthly covers, the restaurant is currently one of the highest grossing restaurants in Los Angeles.