Ink Foundry - Social Media Marketing and Word of Mouth Marketing

Overview
Faced with the challenge of permeating an increasingly chain resistant and deep-rooted market, Ink Foundry established a crucial relationship with one of Pasadena’s most influential and fruitful charitable organizations, Hillsides, a foster care and treatment facility for children. Roy’s hosted a private preview and grand opening celebration that benefited the charity.

Impact
Roy’s Private Preview kicked off with an appearance on FOX’s Good Day LA and became THE gathering place for members of Pasadena high society by sundown. Featured on all of the community’s society pages, the event raised more than $20,000 and won the hearts of the local community. The event was followed by feature media coverage, including glowing reviews by top restaurant critics and residents alike. Roy’s is currently featured in Pasadena Magazine’s November Food & Wine issue as the city’s premier destination for fresh fish and seafood.

• Posted on Monday, November 17th, 2008
• 0 comments