Wine Down Wednesdays at Fleming’s

Overview
Word of Mouth (WOM)
In an effort to introduce new audiences to Fleming’s Prime Steakhouse & Wine Bar and drive pre-holiday event bookings, Ink Foundry created a series of “Wine Down Wednesdays” that showcased the Fleming’s 100 wines by the glass program and quality of service.

Ink Foundry reached out to local charities and social organizations in each participating market, and the groups, in turn, invited their supporters to attend and participate in these educational wine-tasting experiences.

Impact

Based on the initial success of “Wine Down Wednesdays,” Ink Foundry produced a turn key event series easily replicated by any in house staff at Fleming’s locations nationwide. The individual Wine Down Wednesdays garnered coverage in both traditional media and social networking and niche blog sites. The events also resulted in repeated return visits by event attendees who had not previously dined at the restaurant.