Study: Articles Featuring a Brand More Likely Than Ads to Get Consumers to Act
From Media Bistro
When it comes to getting someone to read or take action after viewing content, it turns out PR related functions – namely, placing your client in a story – are more effective than online advertising tactics.
According to an ARAnet poll by Opinion Research Corporation, cited today by eMarketer:
Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read – and act.
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