Ink Foundry - Social Media Marketing and Word of Mouth Marketing

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In today’s FastCompany.com blog post, Nine Scientifically Proven Ways To Get Retweeted on Twitter by Dan Macsai, he reports on a fascinating new Hubspot report from viral marketing scientist Dan Zarrella on his 9 month study of which types of messages were retweeted most frequently.

However, before we get into the juicy details of Macsai’s article, I would like to reiterate that building and engaging your Twitter following requires a healthy balance of answering @ messages, reaching out to others with questions, posting with out the expectation of driving traffic back to your URL and posting with out links as well. For some top tips on how to organically build your Twitter following, read our

11 Top Tips To Build Your Twitter Following

Dan Zarrella is also author of The Social Media Marketing Book which will be available tomorrow, September 23.

What Turns Tweeple Off From Retweeting According To Zarella:

• Lack of punctuation
• Use of of slang and abbreviations
• Limited vocabulary
• Oversharing
• Semi colons
• Negative emotions, sensations and swear words
• Self-references

Some of The Least Retweetable Words:

• Sleeping
• Watching
• Going
• Listening

Zarella’s Most Effective Ways To Get Retweeted:

• Links were three times more prevalent in RTs than normal tweets
• Shorter services, such as bit.ly, ow.ly, and is.gd, were much likelier to get retweeted than older, longer services.
• Use punctuation and proper grammer
• Use words with more syllables (it’s in the article, swear)
• Tweet breaking news (this is probably an easy one for public relations people who frequently go about their day with CNN blaring in the background.

Some of The Most Retweetable Words:

• Twitter
• You
• Please
• Retweet
• Check out
• New Blog Post

The complete article from Fast Company: Report: Nine Scientifically Proven Ways to Get Retweeted on Twitter




• Posted on Tuesday, September 22nd, 2009
• 2 comments