Ink Foundry - Social Media Marketing and Word of Mouth Marketing

Thanks to you, your votes have determined that Rachel, the self-professed social media junkie, is Ink Foundry’s new social media marketing team member.

Rachel, competed along with three other candidates for a paid internship position with Ink Foundry. Over the course of the competition, her fans were creating videos in support of her candidacy and she rallied 1580 votes to propel her to the top position by capturing 48 percent of the total votes.

We ask applicants to create a video of why this was the perfect job for them. Our goal was to reduce the number of applicants to only those who were motivated, savvy and confident. We knew when we were viewing the video applications on YouTube that we’d hit the intern jackpot – they were all outstanding. What we didn’t realize is how savvy they were at using social media. We quickly became afraid that another agency was going to scoop them up!

The process allowed us to really get to know the candidates through their video and also provided a platform for the candidates to demonstrate their skills leveraging social media channels. All of the candidates did a fantastic job and we are very sad that we weren’t able to hire all of them.


Rachel will assist us with our social media marketing efforts for our food, restaurant, wine, travel, health and beauty clients.

We can’t wait for all of you to meet her.

- Carin

• Posted on Monday, February 15th, 2010
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