Ink Foundry - Social Media Marketing and Word of Mouth Marketing

Ink Foundry was included in an article on the wildly popular small business website from American Express, OpenForum.com.

The article, 48 Guerrilla Marketing Tips, written by Linsey Knerl, gathers together some great advice from well-respected marketing, public relations and social media professionals across the United States.

Ink Foundry’s tips that were included in the article are:

1. One of the items that we find missing from most small business marketing plans is analytics. A free tool for tracking site traffic isGoogle Analytics. Before any business can access a guerrilla marketing tactic they need to understand their baseline to gauge whether or not the effort is working. Analytics is free and easy – there is a great tutorial on the Google site and a bunch of YouTube “how to” videos that can help a small business owner understand how to use it.
2. If you plan to distribute offers via Twitter and send out informational tweets, set up two accounts. And define what each account will be doing in the profile and through periodic tweets: One will only send offers and the other will provide category information, general “behind the scenes” info on your company, etc. You can use the second account, however, to drive traffic/interest to the offer account — but do it sparingly. Many people don’t want relentless sales offers coming through. For the “offer” account, create offers that are specific just for the channel you are distributing them on. If you have a link back to a page, make sure the page addresses the offer immediately, don’t make people search through your site for it. Make it special — only offer it to your Twitter followers, Facebook Fans, etc. This will increase conversions!

Some additional articles on how to build your social media footprint can be found by clicking the links below:

• 9 Tips For Responding To Negativity On Social Networks
• Best Practices For Brand and Blogger Disclosure
• 11 Top Tips To Build Your Twitter Following

• Posted on Friday, March 12th, 2010
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