Ink Foundry - Social Media Marketing and Word of Mouth Marketing

Ink Foundry is very excited to announce that it has secured DoubleTake Marketing’s word of mouth, traditional and social media marketing business. Ink Foundry’s strategic marketing plan will hyper-target DoubleTake’s core consumers, media buyers, through a multi-layered influencer engagement program.

Since 2006, DoubleTake Marketing has transformed baggage carousels at 23 North American airports with its patent pending AdSpressive Graphics and a variety of creative, out-of-the-box campaigns for clients including Toyota, Harrah’s, and Overstock.com.

In addition to reaching nearly one million travelers who check bags daily, the DoubleTake Marketing platform offers a breakthrough advertising placement that provides a potentially interactive experience for the viewer. A creative Harrah’s campaign transformed a baggage carousel at Kansas City International Airport into a larger-than-life roulette wheel, prompting travelers to bet with each other on which number and color their bag would land.

DoubleTake Marketing was created when one of the company’s founders, Michael Gleeson, was waiting for his luggage and realized that everyone was staring at the carousel. DoubleTake Marketing was created to capitalize on this dull waiting time by introducing vibrant, moving ads directly into consumers’ lines of vision, offering travelers unexpected boredom relief and advertisers prime access to an ideal, affluent demographic.

For more information on DoubleTake
LinkedIn
• Zack Clark, co-founder and CEO
• Michael Gleeson, co-founder
• DoubleTake Marketing
Flickr
• All Photo Stream

YouTube
• Durability
• Fox News
• Baggage Carousel Advertising Install Process

Facebook
• Facebook.com/DoubleTake Marketing

• Posted on Wednesday, March 24th, 2010
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