Is Your Website Flexible Enough To Change As Fast As Your Company Moves?

If your company website isn’t as dynamic as your small business you may be missing a critical opportunity to keep your customers up to date on your events, news, strategic alliances, promotions, growth and more.

• WordPress is so easy to use that even the most tech-averse person on your staff will be up and working on it in no time.
• By being user-friendly the cost savings of not having to pay someone each time an update is needed can be substantial.
• WordPress is free. There are no charges in acquiring the software.
• Social media networks such as Facebook, Twitter and YouTube integrate easily into a corporate WordPress site.
• WordPress is open-source which means that it has a massive user base and ever-expanding library of plug-ins and modifications that will allow you to upload videos, add webinars, manage complicated ecommerce and add company events and promotions in minutes.
• WordPress is mobile friendly, allowing users to view your site on the go.
• Support is easy to get and if you want additional functionality added to your system, very often you can find pre-existing plug-ins, avoiding the costs of custom development.
• WordPress is arguably the most widespread content management software in the world. This means that it will not disappear or become obsolete anytime soon.
• WordPress is built on the PHP programming language. It is non-proprietary (unlike .ASP) and as a result is free, widely used, and has excellent documentation and support. The end result is that modifications are easy and inexpensive to make.
• WordPress allows you to manage your static pages (“Services”, “About”, etc.) as well as your frequently-changing areas (“News”). This means that you will be able to post news and articles quickly but you will just as easily be able to make updates to your regular pages.
• WordPress is search engine optimized and very search-engine-friendly right out of the gate. It will automatically format page titles, page names, links, the content on the page, and so on for maximized search engine optimization. It will not be as good as an ongoing, fully-customized SEO campaign from a specialist, but it is a great low cost and effective alternative.
• WordPress is set up to automatically submit your article entries to search engines for indexing, further maximizing your online exposure.
• Because WordPress was originally built as a blog engine, you can use the same system to drive your official blog. This means a streamlined workflow and a wholly-integrated system for you.
• Site content is expandable. This means that if you add new pages to your site or remove old ones, this won’t necessitate a redesign of your site or the buttons on it (along with the associated development time and costs): such changes can be implemented easily and in real time.

If you are considering creating a new website for your company or redesigning it, we recommend considering using WordPress because of its flexibility and ease of use.


Some examples of WordPress driven company sites that we’ve done are listed below:

• Adriana Abscal - Untraditional WordPress layout that easily accommodates its international visitors with both English and Spanish language versions.
• SoTru – Robust ecommerce for an online retailer. Store is completely managed through WordPress (integrated with FoxyCart). Site design by Blind Society.
• Agilewaves – Corporate site. Ability to do featured stories, manage all areas of site, including a password protected members area.
• Trailmark Construction – Corporate site. Manage slideshow, portfolio, blog, etc. Design by Kriesi. Example of low-cost option for development (modified existing theme).

Find out more about developing a WordPress driven site for your company.


If you have any questions or additional suggestions, please feel free to leave them here, or shoot me an email at carin[at] InkFoundry [dot] com.