Napa Technology Survey Finds Wines By The Glass Sales Increase

Napa Technology, developer of the WineStation, an intelligent wine preservation and dispensing system, commissioned Ink Foundry to survey top sommeliers and wine directors at hotels and restaurants on wines by the glass consumption and sales trends.

One of the most surprising survey result findings: Even though industry insiders report consumers are spending less on wine overall, more than 8 out of 10 shared that wine by the glass spending has increased.

WINE CONSUMPTION STATISTICS SUMMARY:
Consumers are willing to pay more for the experience of tasting a wine by the glass that would otherwise be cost prohibitive by the bottle. Today’s consumers are demanding more wine by the glass, are savvier, willing to pay more for better quality, and accept that wine preservation is a beneficial, if not necessary, system.

More than 85 percent of professionals in the industry believe that consumers are demanding and ordering more wines by the glass than they were in previous years. This may be due to the belief by more than 88 percent of respondents who indicated that consumers are more knowledgeable about wine than they were just four years ago.

Consumers are no longer satisfied with a glass of the house red or white and establishments are responding with more robust wine by the glass lists that boast a wide variety of choices.

In fact, more than 73 percent agree that high end, rare, or expensive wines by the glass are enticing consumers to purchase what they would otherwise not purchase by the bottle.

When consumers order wines by the glass they expect it to be pristine in both taste and temperature. Wine experts and operators surveyed, are increasingly turning to intelligent wine preservation systems, such as Napa Technology to deliver the perfect pour each time.

Furthermore, 81 percent of experts surveyed, believe that it is important to have a wine preservation system to achieve a more profitable wine by the glass program. More than half of respondents reporting, utilizing a system at their venue.

Reacting to the growing demand and need to maintain profitability, many were prompted to invest in a wine preservation system for the ability to offer finer/high priced wines, reduce waste due to spoilage, and to provide a more pristine product in terms of taste and temperature of the wine. Consumer reaction also supports these findings, as the experts report that guests are have a positive reaction to wine preservation systems with some actively expect it for finer wines.

For a copy of the complete survey statistics, please click here.

METHODOLOGY
Commissioned by Napa Technology, the wines by the glass survey took place in April 2011. The sample size included a mix of 188 sommeliers, wine directors, restaurateurs, hotel operators and buyers who were contacted by Ink Foundry via a private database, select open and closed social networks and one to one phone interviews. Individuals who participated in the survey are existing users of wine preservation systems, non-users of preservation systems, multi-unit restaurant chains, upscale single-unit fine dining restaurants, and national luxury hotel brands.

About Napa Technology
Napa Technology, LLC is a designer and manufacturer of Intelligent Dispensing Solutions for wine that ensures optimum freshness with each pour. The company’s breakthrough product, WineStation®, is designed to drive revenues and maximize the profitability of each bottle. WineStation® has been adopted by hospitality, entertainment and foodservice industries as a new way to serve, preserve and capitalize on the value of available customer preference data.

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