Ink Foundry helped launch CarMax, a Fortune 500 automotive retailer, into Southern California. Ink Foundry created a launch campaign that would help CarMax break through the clutter and link the company to the California car culture.

Ink Foundry secured five emerging California artists to paint a fleet of automobiles representing Los Angeles personas. The artists re-imagined the Hollywood car, the Surfer mobile, The Soccer mom, the Tuner phenomon and the Graffiti car.

A product seeding campaign strategically placed cars in high traffic areas and the at the hottest locations through out the southland.

Each car was donated to a charity helping to raise much needed funds for the neediest Angelenos and secure additional media coverage.

Impact

The campaign secured numerous broadcast hits including CNBC, KTLA Morning News, KCBS-TV, KCAL-TV, as well as ink in art publications, Reuters, a front page business story in the Orange County Register and more.

Overview

Ink Foundry developed a 15-city sponsorship activation program to connect Chevron Products Company with its female customer everage the Company’s Susan G. Komen Race for The Cure sponsorship.

Impact

The retail promotion and media outreach program netted major news coverage in each market and drove thousands of consumers to Chevron locations.