Premiering on TLC, “The Messengers” was a reality show searching for America’s next inspirational speaker. Ink Foundry created a multi-city publicity campaign for the inspirational reality drama to drive interest in auditioning, and create buzz among its faith-based target audience. It was important to reach multiple religious groups with out alienating any one of them.

Impact

In addition to generating national and regional mainstream media for the series, Ink Foundry was able to generate feature stories in a diverse group of religious publications.

The two-part campaign focused initially on driving traffic to the auditions which resulted in hundreds of hopefuls arriving for their shot of fame at cities across the country. After the show was cast, Ink Foundry focused on pitching the inspirational stories of the starring cast members with local show slice-of-life vignettes, “Ask the Expert” columns, and how “The Messengers” influenced regional communities in which they lived.

Ink Foundry captured the “story behind the story” adding depth, meaning and a greater dimension to the first season premiere.

Overview

Produced by Feld Entertainment, Inc., Disney On Ice has entertained and captivated audiences in more than 50 countries. Ink Foundry created a highly targeted media outreach campaign to drive traffic to the annual show. After learning that Feld had pulled much of its mainstream media buys, we focused on creating events in key markets and developing a grass roots approach to media outreach.

Impact

Ink Foundry’s program significantly increased media impressions and resulted in record ticket sales and show attendance. Ink Foundry secured top morning television shows in both mainstream and Hispanic; parenting magazines and mommy blogs, as well as secured community news coverage.

The Crystal Cathedral developed a $15-million theatrical stage show that merged intelligent design and evolution. The challenge was to capture the mainstream market with out alienating its core Christian constituent.

Impact

Ink Foundry identified and successfully reached dual target markets for the Crystal Cathedral’s first non-holiday entertainment show. By positioning the show as wholesome family entertainment, the team was able to secure a wide spectrum of faith-based media as well as mainstream coverage in national, regional and local media.