Overview
Faced with the challenge of permeating an increasingly chain resistant and deep-rooted market, Ink Foundry established a crucial relationship with one of Pasadena’s most influential and fruitful charitable organizations, Hillsides, [...]
Ink Foundry Drives Traffic, Repeat Business & Holiday Bookings Through Word of Mouth
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Product launch using offline Word of Mouth (WOM)
To launch Lawry’s off-site catering program, Ink Foundry created an informative luncheon at the historic restaurant that was attended by a select group [...]
See How Ink Foundry Generated Media Coverage For A Fast Casual Restaurant
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Dinner theatres were increasingly receiving a lackluster response from consumers. We created a media outreach program based on Andy Warhol’s concept “15 minutes of fame.”
Impact
Ink Foundry’s program [...]
Overview
Ink Foundry immediately recognized a competitive advantage for Roy’s when the chain was set to open in downtown Los Angeles. Located just a few blocks from the Staples Center, [...]
Launch & Grassroots Marketing
Overview
The Brazilian steakhouse opened in the midst of nearly half a dozen other high-profile steakhouse launches in Los Angeles.
Impact
Ink Foundry was able to secure [...]
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