Impact
Roy’s Private Preview kicked off with an appearance on FOX’s Good Day LA and became THE gathering place for members of Pasadena high society by sundown. Featured on all of the community’s society pages, the event raised more than $20,000 and won the hearts of the local community. The event was followed by feature media coverage, including glowing reviews by top restaurant critics and residents alike. Roy’s is currently featured in Pasadena Magazine’s November Food & Wine issue as the city’s premier destination for fresh fish and seafood.

Ink Foundry reached out to local charities and social organizations in each participating market, and the groups, in turn, invited their supporters to attend and participate in these educational wine-tasting experiences.

Impact

Based on the initial success of “Wine Down Wednesdays,” Ink Foundry produced a turn key event series easily replicated by any in house staff at Fleming’s locations nationwide. The individual Wine Down Wednesdays garnered coverage in both traditional media and social networking and niche blog sites. The events also resulted in repeated return visits by event attendees who had not previously dined at the restaurant.

To launch Lawry’s off-site catering program, Ink Foundry created an informative luncheon at the historic restaurant that was attended by a select group of Los Angeles’ most prominent event, meeting and wedding planners. The luncheon demonstrated Lawry’s ability to provide the highest level of service and fine cuisine while presenting the new services extended to Lawry’s patrons beyond its traditional menu.

Impact
Filling the grand dining room, the luncheon started the community talking and resulted in a successful word-of-mouth campaign that generated bookings and inquiries for the new catering services.

Ink Foundry also secured online word of mouth from members of the Association for Wedding Planners International and the National Association of Wedding Professionals by providing a preview of Lawry’s The Prime Rib catering offer.

Ink Foundry convinced a foreign governmental tourism agency to name Ralph Rubio of Rubio’s as an expert on the region.

Impact

Ink Foundry secured coverage on every morning show where the client has critical mass.

By creating “Ralph’s Private Recipes” Ink Foundry was able to secure food pages coverage, unheard of for a fast casual restaurant. Did we mention that we can cook?

Dinner theatres were increasingly receiving a lackluster response from consumers. We created a media outreach program based on Andy Warhol’s concept “15 minutes of fame.”

Impact

Ink Foundry’s program resulted in more than 300 million media impressions. This effort included a front page arts story in the New York Times and nearly 200 executive interviews in 23 countries.

Ink Foundry immediately recognized a competitive advantage for Roy’s when the chain was set to open in downtown Los Angeles. Located just a few blocks from the Staples Center, Ink Foundry implemented a two-tiered approach by securing on-air time with KCAL-TV during the Lakers’ season through a leverage exclusive trade agreement as well as partnering with the Staples Center Foundation to capture Los Angeles sports enthusiasts.

Impact

Just try to get a reservation.

Overview

The Brazilian steakhouse opened in the midst of nearly half a dozen other high-profile steakhouse launches in Los Angeles.

Impact

Ink Foundry was able to secure significant media coverage for the chain by positioning Fogo as the authentic offer. Ink Foundry instituted an entertainment industry outreach campaign that drove celebrities, managers and top agents nightly into the fine dining high volume restaurant. With approximately 15,000 monthly covers, the restaurant is currently one of the highest grossing restaurants in Los Angeles.