6 Books For The Social Media Marketing Enthusiast
Social media marketing books to read by some of the industries thought leaders.
continue reading- Posted on Dec 21st, 2009
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Seducing The Boy’s Club, Nina DiSesa
Nina DiSesa is an incredibly witty writer and shares some hilarious anecdotes about working in a jungle full of arrogant (no judgment!) creative (their saving grace) men. As Chairman [...]
continue reading- Posted on Jul 12th, 2009
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Crowdsourcing, Jeff Howe
Very intriguing book. Crowdsourcing describes the process of how the many can accomplish feats that were once only the province of the few. Jeff Howe, Wired magazine reporter, [...]
continue reading- Posted on Jul 12th, 2009
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Book: Seducing The Boys Club
Nina DiSesa, chairman of McCann Erickson New York and author of Seducing The Boys Club, is my new hero. The book recounts her success managing a herd of wild [...]
continue reading- Posted on Feb 9th, 2009
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$156,000 Vinegar
Author Benjamin Wallace dives deep into the world of rare wines and the people who drink and covet them in his book, “The Billionaire’s Vinegar.” It is a fascinating [...]
continue reading- Posted on Feb 6th, 2009
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The Food Snob’s Dictionary
The Food Snob’s Dictionary is a great reference book for all things fine dining. David Kamp, who also authored The United States of Arugula, takes all of the [...]
continue reading- Posted on Jan 30th, 2009
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The Power of The Crowd Is Driving Business
In Crowdsourcing, a book by Wired journalist Jeff Howe, he talks about how companies like Threadless and IStockphoto only employ a handful of people yet make millions of dollars annually. [...]
continue reading- Posted on Jan 29th, 2009
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Are You A Tribe Leader
In “Tribes” by Seth Godin, he warns us not to be a sheepwalker – someone who fights to protect the status quo and conversely he urges us to take the [...]
continue reading- Posted on Jan 22nd, 2009
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Inside Steve’s Brain
Leander Kahney’s book “Inside Steve’s Brain” is a great easy read on the creativity and detail of Steve Jobs. It is a testament to the detailed pursuit of perfection [...]
continue reading- Posted on Jan 22nd, 2009
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