If you’re reading this disclosure and ethics policy page, you are probably a word of mouth marketing professional, a potential client, digital influencer, public relations practitioner or have too much time on your hands. Whatever your case may be, the upshot is that all opinions on this site are those of the Ink Foundry team. Posts by Ink Foundry staffers on other social media channels about our clients are indicated by the code listed below. Ink Foundry abides by the Word of Mouth Marketing Association (WOMMA) Ethics Code. Ink Foundry, its employees and vendors pledge to uphold best practices for disclosure and ethics.
As an agency we do accept (actually require)compensation for our work, our words and thoughts. Much to the dismay of some, despite that compensation, we provide our genuine opinion and we do it openly. We believe in honesty of relationship, opinion and identity. We know that we will continue to gain loyalty and build trust if we present our best thinking and service that is free of conflicts of interest.
Ink Foundry staffers post on social media channels about the following brands that the agency has material relationships with: American Gymnastics Academy (AGA); Angelsmith; Anheuser-Busch; Arnold Ontes; Carmax; The Cosmonaut; Crystal Cathedral; Doctor Alexander Rivkin; Festival of Children Foundation (FOCF); Fleming’s Prime Steakhouse & Wine Bar; the Glory Series; Group 22; LeftOverSteakRecipes.com; LocalGetaways.com; Metabolife; Mi4M.com; Rodney Strong Wine Estates; Romilly Pinot Noir; Roy’s Hawaiian; SonomaRecipeExchange.com; Symmetry; Verizon; VineVoyage.com; Tiger Beer; Westside Aesthetics; and Zodiac Vodka. This list will change, so if you’re really interested in which brands Ink Foundry is working with, check back often.
Ink Foundry is a word of mouth marketing agency that is digitally represented by this collaborative blog; a Facebook Fan page; multiple Twitter accounts and a number of other profiles on social media channels. This site, like the agency, is collaborative and is written by Ink Foundry staffers.
How We Identify Content:
[cl] – Client: Indicates a social media marketing, word of mouth marketing, or public relations client. Ink Foundry’s client list.
[sp] -Sponsored: Indicates a sponsored tweet or post
[af] – Affiliate Link: Indicates an affiliate program.
[mr] – Material Relationship: Indicates we have received or will receive some type of material compensation from the brand.
[ad] – Advertising: The link lands on an advertisement to purchase a product.
[IF] – Ink Foundry: Posting on a client website, blog, Facebook page, Twitter etc. Indicates that we are posting for them.
*Please note, this not an official or widely adopted list. As a systematized disclosure identification code becomes available, we will update the list.
Our reputation is of utmost importance to us, our word of mouth marketing firm has thrived for more than 10 years by treating our clients, media, co-workers, peers and others with respect and transparency. We’ve worked hard on our reputation and consider it our most valuable asset. Our integrity is non-negotiable.
This statement of disclosures and ethics is in effect from September 25, 2009.
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