Ink Foundry was able to triple traffic to the travel website by instituting a robust conversation listening and participation program on vertical sites; engaging fans via a customized Facebook fan page; robust Twitter activity and promotion; as well as actively targeting offline influencers.

Additionally, we helped the travel website fully optimize their content by changing the posts that were originally being deconstructed after a week into a blog engine with permanent links; hired an SEO specialist; created an ongoing link building campaign and developed a content distribution strategy.

The post also lists other helpful case studies and can be found at Zajon.com.

PHOTO: Ink Foundry Client, Palms Casino, Las Vegas
PHOTO CREDIT: Terran In Virginia

After nearly 9 years in Los Angeles’ Miracle Mile district, we’ve moved our Los Angeles office in with design firm Group 22 in El Segundo, CA.

Besides needing easier accessibility to LAX, we were looking for cooler space with better amenities (and Group 22 may have the best chocolate selection of any firm).

The most important and beneficial aspect of the move is that the Group 22 offices provide a young creative and collaborative environment that will be beneficial to Ink Foundry’s end product.

Stephen Ludwig, founder of Group 22 and I began working together nearly 10 years ago on marketing campaigns for travel brands including the Palms Resort and Casino in Las Vegas, Hilton Hotels, Pearl River Resort, LocalGetaways.com and a number of other great consumer lifestyle brands.

Like Ink Foundry, they are extremely strategic in their approach and take their time to get the project right.  Tactically, they have some of the best design chops around, not to mention that one of our joint clients’ called them “one of the most professional firms we’ve ever worked with”,  and added that they wish all of their vendors could be as thorough as Group 22.

We recommended each other every chance with get and I’m extremely happy that we will be working more closely together on great projects in the future.

Our new address:

1205 E. Grand Avenue

El Segundo, CA  90245

PH:  877.725.6346

PHOTO CREDIT: DOUG88888

RESULTS (as of July 2009):

• Twitter is currently one of the largest sources of traffic to LocalGetaways.com
• Secured thousands of qualified followers in less than 30 days
• Tracked Twitter clicks through to sales
• Realized more than 20K website clicks in 2 months
• Generated national traditional media story
• Tweets trickled out to other social media sites, generating additional website traffic

TACTICS:

• Identified, followed and engaged other San Francisco and Bay Area influencers
• Create a consistent flow of information about Bay Area events, deals and attractions whether or not they are on the LocalGetaways.com website
• Track conversations regarding San Francisco and Bay Area travel and participated when appropriate
• Reduce character length to accommodate retweets
• Created three LocalGetaways.com accounts, @getawayguru; @LocalGetaways and @bayareagetaways
• Utilize Ink Foundry’s Twitter accounts where appropriate, remaining authentic to those accounts content focus

WHY TWITTER IS SUCCESSFUL FOR LocalGetaways.com:
This case study is a great example of how by just participating in a very basic way, the micro blogging service can drive traffic back to the site and generate sales. Granted, Local Getaways is a content-driven website with a generous amount of content to create a wide range of tweets that appeal to a diverse demographic.  And travel is also a high value social media conversation tool. However, we are seeing similar results with our other clients.

Ink Foundry is preparing to launch a full scale multi-channel promotion for LocalGetaways.com that will include Twitter and we will compare against the baseline that has been established.

As we engage additional layers of social media participation for this client, we anticipate Twitter may lose some of its rank against other social media outlets. However, we believe that Twitter will sustain its importance as a vital communication launch pad for outbound messaging.

We will continue to share our social media marketing for small business results as they become available.

Additional Twitter Articles:
11 Top Tips To Build Your Twitter Following

Top Twitter Trends To Consider